 Print this article |
 Email to friend |
Author: Alexandria Brown
Whether you're selling a product or service, the 10 tips below are
your keys to writing great copy that communicates and persuades ...
to get results! These guidelines can apply to most any form of
consumer marketing communications: sales letters, brochures, web
copy, or direct
from your reader, you've come to the right place. Give it a whirl!
1. Be reader-centered, not writer-centered.
Many ads, brochures, and Web sites we see talk endlessly on and on
about how great their products and companies are. Hello? Customer,
anyone? Think of your reader thinking, "What's in it for me?" If you
can, talk with some of your current customers and ask them 1) why
they chose you, and 2) what they get out of your product or service.
TIP: To instantly make your copy more reader-focused, insert the
word "you" often.
2. Focus on the benefits - not just the features.
The fact that your product or service offers a lot of neat features
is great, but what do they DO for your customer? Do they save her
time or money? Give her peace of mind? Raise her image to a certain
status? Here's an example: If you go buy a pair of Gucci sunglasses,
you're not just looking for good UV protection, are you? You're
buying the sleek, stylish Gucci look. So that's what Gucci sells -
the image. You don't see their ads talk about how well made their
sunglasses are. Think end results. Now, what does an insurance broker
sell? Policies? No - peace of mind. (See? You've got it!)
3. Draw them in with a killer headline.
The first thing your ( Next Page )
Rate this article:
(No ratings yet)
Saving ...
