 Print this article |
 Email to friend |
Author: Paul Wilson
1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the "who, what, where, when and why" in the lead of your press release. The remaining part of your press release should include supporting facts and examples.
2. Make it
3. Think like the reader: Your press release should be able to keep the reader's interest. Put yourself in the reader's shoes. Would you want to read your press release?
4. Make it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isn't newsworthy, don't expect anyone to read it.
5. Support your story with real facts: Facts make your point stronger and tell the journalist you've already done much of the research for them. If you pull facts from other sources, make sure you attribute them. Avoid fluff and add-ons. And never make anything up. If content seems too good to be true, tone it down or you could hurt your credibility.
6. Include company information: The press release should conclude with a short description of your company, including where your company is based, what products and service it provides and a brief history If you are creating a press release ( Next Page )
Rate this article:
(No ratings yet)
Saving ...
