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Author: Judith Tramayne-Barth
Everybody and their sister has advice on marketing. Me included. But after three years on the Internet, I can say what does and doesn't work when you have a zero budget to market.
To market smarter not harder, you have to consider what is in your best interests.
Should you:
== Create
No and I give my reasons for this in my article "No Time For Ezine" which can be read at:
http://www.agoodread.com/articleezine4.html
Once you read the article, you will understand why I think creating an ezine is a complete waste of your time. How do I know? I've been there, done that.
== Join Lists?
Only a good idea if you are joining lists which are your target market.
This means being very choosy about the lists you join; otherwise, you will be wasting your time receiving, reading and deleting useless (read that as non-productive) emails.
You can find these lists at:
http://www.yahoogroups.com
http://www.topica.com
http://www.smartgroups.com
http://www.freelists.org
Use each group's search engine to bring up lists which pertain to your product or service and only join the ones with a SUBSTANTIAL subscriber base.
Lurk (meaning don't post) for awhile to get the "gist" of what is allowed and the interests of the group members.
Then write posts filled with useful information and include a signature line using only two lines ( Next Page )
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