Print this article

Email to friend

How To Kick Your Marketplace (And Your Prices) Up A Notch!
Author: Craig Garber

Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day.
Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http://www

KingOfCopy.com/consulting - is that they've got a "decent" product... "decent" marketing... but their target audience is slightly "off" a bit.
And the thing is, even if you've got an AWESOME product... and AWESOME marketing... if your target marketplace isn't spot on...
You're Always Going To Be Sucking Wind And Struggling!
So here's a brief example of what I mean: Let's say you're selling some kind of accessory that truly improves the quality of a children's outdoor sporting activities, giving them a better experience.
At $19.95, you're selling enough so you're not "losing" anything, but when it comes down to it, you've got little to nothing left over for yourself.
Now what if you make some minor adjustments to your thing-a-ma-jig... and you changed your marketing... and instead of selling this to 8 to 14 year-old boys...
You start selling this "new" product to adult men who play softball, at a very feasible $79.95!
Seems like a better idea, right?
So take a look at what you're actually selling.
Can you kick your marketplace up a notch without too much effort?
If you think about it, I bet you can.
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

   ( Next Page )

A New Pricing Structure for SEO Companies . . . Paid Performance, Part 1 (Author: Robin Nobles)

Pricing structures have always been the source of much discussion among professional SEO's. Read this article for a new pricing idea! "Pricing structures" have always been the source of much discussion ...

Internet Marketing or What's That You Say? (Author: June Campbell)

Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?HUH?

Postcard Marketing Tips for Real Estate Agents (Author: Brandon Cornett)

If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion. Real estate agents use postcard marketing (also known as direct ...

Get tons of hits on your site! (Author: Rachael)

How much is your time worth?? And how much of it do you spend on trying to get other sites to link to your site or searching out relevant blogs and posting comments just so you can get a link back ...

Make Your Business Card Your Best Salesman (Author: Rick Hendershot)

One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts....

Search for:


In:
Title Authors Keywords

E-mail address:


Name: