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Author: Jay Conners
Ten Activities for Better Mortgage Marketing/By Jay Conners
1. Business Cards
It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least.
Have them on you at all times, and keep a supply in your
When doing business with someone, don't give them just one business card, give them two, and ask them to refer someone to you.
2. Mailers and Reminders
Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won't be expecting it, making them all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating.
Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.
3. Phone Numbers
Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.
4. Become Active
Become active in local organizations and charities, here are a few examples:
•Chamber of Commerce
•Rotary
•Lions Club
•Networking Groups
•Church
•Local Youth Athletic ( Next Page )
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