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100% Pure, Organic Skin Care for the Entire Family
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The Alchemist's Apprentice For Release: Immediate Contact: Pamela Cronan-Maddox Pamela@alchemistsapprentice.com Phone: 770.992.2121
Announcing Launch of ALCHEMISTSAPPRENTICE.COM Online Apothecary Carries a Variety of 100% Pure and Organic Personal Care Products
ATLANTA, GA (September

20, 2005) - Inspired out of frustration at the lack of 100% pure, natural and organic personal care products in the retail marketplace, www.alchemistsapprentice.com was launched today. The online apothecary offers a variety of completely natural and organic products for skin care, bath and body care, hair care, infant skin care, and other personal care items sourced from around the world.
Pamela Cronan-Maddox, visionary and president, herself a twenty-four year ovarian cancer Survivor, was fooled many times by products labeled and claiming to be natural and organic. What began as a quest to find completely pure and toxic-free products for her personal use, became a vision to provide to the public a source for natural, organic, and therapeutic products that are healthy for the entire family. The products chosen meet strict and uncompromising criteria for purity. The Alchemist's Apprentice, Inc., is proud to offer products that we believe are the "gold" standard of the thousands of personal care products on the market.
There is a growing concern about the harmful ingredients in the personal care products consumers use daily. In a recent study by the US General Accounting Office (GAO), 125 ingredients found in cosmetics are suspected of causing cancer. Twenty ingredients have been implicated in causing birth defects. Twenty ingredients may cause adverse neurological

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