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10 Adwords Campaign Tips for Managing Your Pay-Per-Click Campaigns
Author: Paul Symonds

1) Spend the time to do your keyword analysis. Do not skip this because ensuring you have effective keywords and ones that are specific and yet niche enough, can greatly affect your campaign. Use a site such as nichebot.com for this analysis. If you

enter the words exhibition stands for example, you can then get a good idea of different keywords/expressions that you can use in your Adwords campaign. Analysing what keywords to use and compiling the best possible list is something worth doing before setting up the Adwords campaign. As well as nichebot.com, you can also simply do a Google search and see exactly what words your competitors are using in their Adwords campaigns. Compiling this list of keywords and expressions before starting the campaign will save you money in the long term. 2) Similarly, before setting up your Adwords account, spend a day or two writing all of your advertisements. You will need to write one for each set of keywords. 3) You should not use more than three or four words or expressions in each campaign ad group. This will make setting up the campaign much longer but this is necessary. The result is that you will have far more specific and closely related advertisements for each small ad group. This in effect should enable you to get higher Click-through-rates (CTR's). 4) If you deem it useful, make sure you use 'Geographical targeting' for clearer and cheaper focus. On account set-up for each ad group, you can sep up specific areas where your ads will show. For example, if you wish to only target people in Sicily, Italy for renting property, you can set regional targeting so that the ads only become

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