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Author: Ty Cohen
You have to find radio airplay time if you're going to be heard and we're not just talking the local college campus. The trick is called promotion. Now that doesn't mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you
First, don't buy that. You're one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in the trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from the crowd, and in this jewel of an article, I'll show you Five(5) Knock 'em Dead Ways to Do Just That!:
#1 - Get your CD into the right hands. The intern that's too busy to getting coffee or typing up a report for the station manager isn't going to be the one making the airplay decision. So find out who the head honcho is in that department and touch base with them. If the club you're playing at charges an admission or you have a show coming up offer to send the stations tickets to give away to listeners. Now keep in mind you can't give the tickets to the staff, since that's illegal and called payola, but you can offer free giveaway items to your potential audience.
#2 - If you've got one station in your pocket, then drop names. Let them know that WABC is playing your music and it's getting a great response.
#3 - Make genuine friends in the business. If you've got a disc jockey that's got you in rotation and really likes your sound, get to know ( Next Page )
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