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Author: Daniel Tangredi
While I was in college, if you would have asked me what I would do if I had an extra 20 hours to spend in a week, the first thing I would have told you is that I would definitely NOT spend it studying. I actually would have gone down a long list of hobbies and activities I would like to do if I had
The Results
The results were unexpected to say the least. By my fourth call I started to hear a common trend forming among sign shop owners. None were used to having leisure time, or so it seemed. In fact Marion Ward, the owner of AWC Signs, told me he hasn't had 20 extra hours in twenty years. "I wouldn't know what to do" he said about having time off from the shop. Marion explained that he has been in this industry for quite a long time, and was soon going to retire. Just the thought of having extra time on his hands was completely foreign to him. Does Marion represent sign shop owners as a whole? Is the sign & graphics industry really so busy that owners/managers don't even have time to think about leisure activities? Or, are shop owners unaware of how easy it is in this day and age to save time?
The next person I talked with was also surprised by the question. Randy from Bama Signs told me he "never thought about it". Never thought about saving time I asked "Can you think about it now and tell me what you would do?" After a little
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