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Author: Dan B. Cauthron
Starting off on the right foot with any new business is not
just important, it's imperative. This is especially true on
the Internet, where first impressions are made in a matter
of seconds, and can make or break the potential for success.
A sales focused website functions
cyber-store. With that in mind, it's just as important that
visitors be welcomed and feel comfortable while browsing a
website, as they would be made to feel in a shop on Main
Street.
Here are a few quick tips that will help to gain your
cyber-visitor's interest, and keep her browsing for awhile.
1. Capture the visitors attention immediately with a bold
headline or a thought provoking question. You have about 10
seconds to convince a first time visitor that it might be
worth her time to browse your site further.
2. Keep slow loading graphics, animations, and flash
presentations to a minimum. Most visitors will not wait
long before clicking off to another site.
3. Avoid loud or overbearing color schemes. What may look
great on your living room walls might be difficult to view
and read on-screen. Background colors should be pale or
white, with dark or black font for maximum readability.
4. Compose your primary message to focus on the visitor's
interests, needs and desires, and how you and your site can
fulfill those. Few people will be interested in your
accomplishments or how great you think your business is.
Save that for the 'about us' page.
5. Inject a conversational style into the message that your
website conveys, avoiding dry corporate ( Next Page )
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