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Author: Chase York
First of all you want to keep it simple, that's what web surfers really want. You always want your site to look clean and professional. In my experience most people simply hit 'Back' on their browser when they get to a cluttered site. If you keep it neet and organized most people will stay long enough
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Create a "Site Map" on your homepage or index. A site map should contain links to every single page of your website. These maps can be helpful for people but even more so for search engines, because when a search engine "crawls" the "spiders" it sends will have an easier time accessing every page of your website. This will help your site get listed in many different search engines.
Besides the site map, make a navigation bar or nav bar. These nav bars are alot easier for people to use and should be totally visible on every page of your website. Be sure to put links to every main page of your site in the nav bar too.
Purchase or download some type of image creating/editing software. Your site looks alot better with a custom professional looking logo and other images.
Add some type of attracting feature to your website. These can range from a Game of the week, to Joke of the day, Horoscopes, or any other thing that will get peoples attention, but be sure to update it as much as you say you will. This adds "stickiness" to your website and will attracted new visitors and hopefully keep old ones coming back.
Make an archive or landmarks page. People enjoy reading about the past issues of your e-zine or goals your site has accomplished in the past.
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