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Author: Richard Lowe
Confusing navigation is another way to keep your visitors from coming back
or even staying very long on their first visit. You must provide a way for
your visitors to find out what you've got - it's of no use if no one sees
it.
Link Every Page To The Home Page - One huge mistake
make is to forget to link every page back to their home page. It's important
to remember that search engines typically spider your entire site. This
means that visitors can land literally anywhere in your site. If you are
smart you will accept this fact and place a link back to the home page.
Java or ActiveX Menus - I know those Java or ActiveX menus look great, but a
large minority of your visitors will not allow these to operate due to
security concerns. In my company I am in charge or security, and one of the
things that we do is turn off the downloading of ActiveX controls from the
internet. Period. We are also very cautious about allowing unknown Java
applets into our organization.
The point is stick to a simple, clean navigation interface. Personally, I
would avoid Java and most especially ActiveX in anything intended for the
internet.
Confusing Menus - You want to make it difficult for your site to succeed?
Then make your navigational system difficult to understand and use. Bury
your hyperlinks in a complex image map that's not obvious to the user.
That's a great way to stop people from looking around your site.
Some other things you can to do prevent users from enjoying your site:
- Scatter your links all over the page haphazardly
- Put your menus only at the bottom of ( Next Page )
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