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Author: Richard Lowe
Even in today's world of Flash animation, animated GIFs, sound files,
VRML and other dazzling special effects, the basic reason why people
surf the web is to read. Yes, the pictures are great, and yes the
animations are wonderful, but what people really care about is what
you've got
That being said, it's so very important that you don't destroy your
message by presenting your text in ways that discourage people from
reading.
One of the most classic mistakes is to make your text very small. After
all, you've got a lot to say and you want it to fit on one screen,
right? So why not make it as small as you can?
There are times when you want to make the text small. A link at the
bottom of your page to your privacy notice is a good example. If someone
wants to see this they will find it. Otherwise, it's just something that
you have to put there.
Another mistake is to TYPE IN ALL UPPER CASE. This, fortunately, is
generally restricted to the newest of the newbies. People soon learn
that all caps does not mean "give me your attention" on the web - it
means shout in your face. It's also a good way to get people to hit the
back key.
On the other hand, a very common problem is to make your text a similar
color to your background. If I run into a page with everything like this
I hit the back button fast.
Thank god most people understand that blinking characters are not cool
(and not supported by Internet Explorer, which is a good thing).
Something which I see all of the time is sites which use non-standard
fonts. I know that the special font which you paid ( Next Page )
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