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Author: Richard Lowe
Okay, we know we all need to pay the bills. I know that many of us want to
get traffic to our web sites. And some of us just want to make enough money
to pay for our costs so that this thing we love to do is free.
But, come on, that doesn't mean you should plaster a hundred ads or
banners on every page of your web site. A banner here and there, a small
button or a few text links is fine, but I've seen some web sites that have
dozens and a few that have hundreds of ads on each page! Now this is just
tacky and is virtually guaranteed to get your visitors to hit that handy
back button fast.
One of the worst kinds of web sites, in my opinion, are those that are just
huge advertisements. Especially those that are advertisements for dozens or
even hundreds of other services. People do not surf the web looking for
banners, text links and other advertisements to click on. In fact,
statistically, most people are surfing because they are looking for (a)
information, (b) entertainment, or (c) someone to talk to. Most web surfers
are not looking for something to purchase.
A good web site offers excellent content (which can be graphics, text or
interactive features). Even those sites which sell something also offer
content which is of interest to their visitors. Go take a look at any really
good shopping site and you will see what I mean. Look at Amazon.Com or
Barnes And Noble and you will understand - these sites offer tons of
content. Reviews of their products, consumer comments and large amounts of
data about the items being sold. This is what people want - information.
Some common things on ( Next Page )
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