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Author: Richard Lowe, Jr.
An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmaster's toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come
What distinguishes proper from improper use? People should receive messages when they would normally expect to receive messages. Here are some examples:
- Proper: I expect to get a thank you message after signing a guestbook. I should only receive one message.
Improper: adding my email to your mailing list because I sign your guestbook.
- Proper: I also expect to get a message if I use a form on a website to send a message to the webmaster. This verifies to me that it is indeed more than likely to get to the intended person.
Improper: again, adding my email address to your mailing list.
- Proper: If I sign up for your newsletter I expect a thank you email and, of course, the newsletter.
Improper: Adding my email to anything other than the mailing list which I asked to be added to. Also, sending anything other than the newsletter is generally improper although an occasional status email is acceptable. Never send separate advertisements unless it is clearly spelled out on the newsletter signup page.
- Proper: Following your written privacy policy to the letter in regards to how the email address (and other information) is to be used, and to summarize that information on the page where it is asked for. You should also ( Next Page )
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