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Author: Dina Giolitto
Following are Five Immediate Changes You Can Make to Drive Traffic and Sales Through the Roof
1. Put More Oomph in Your Articles.
Don't tell the reader what he "could" do; tell him what he MUST do! Which of these sounds more dynamic to you: great copy, or brilliant copy?
2. Tell the Reader Exactly What to Do.
Ever read someone else's web page and find yourself going into "the zone?" That happens to your reader, too. Snap him into action while he's caught in the trance. Click Here. Buy Now. Pop Your Email Address in the Subscriber Box Below. Seems almost silly, right? But call to actions are everywhere because they really WORK.
3. For the Love of God, Dumb it Down.
Here's a big goof that new web writers frequently make: writing copy that's too abstract, too esoteric, too philosophical. Translation: you MUST dumb it down. This is the web, we're all distracted as heck. I guarantee, nobody will think less of you if you simplify your concepts and language. Equate your web copy with a highway billboard. Surfers are cruising by, no heavy reading is going on here. Just trust me on this one, Smarty Pants.
4. Tell Them How It's Done.
Another common content error: letting your reader know what he CAN do, but never telling him HOW to do it. Today's web has everyone falling all over themselves to give away free information. If you do not inform your reader with the basics of ( Next Page )
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