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Are web graphics stealing your money?
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They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest bandwidth user on any web page. Whenever a visitor's browser

is displaying an image on your site, it's actually downloading that image to the local user's hard drive. When anything gets downloaded, it uses bandwidth and bandwidth costs money. The moral of that story is: The bigger the image the more bandwidth it consumes.

If you are hosting a popular photo gallery site, or you are an ISP with clients who have a lot of images on their sites, than it is entirely possible that most of your bandwidth is being eaten up by images!

Every good problem deserves a solution

There is a solution, however, and it's a relatively simple and easy solution at that. It's called image compression. What sounds like some sort of geek-speak is really just a simple procedure that squeezes the extra bloat out of web-hosted images without noticeably affecting their visual quality.

When an image gets compressed it naturally reduces the overall file size, and it's that file size which causes images to eat up so much bandwidth.

NOT compressing your images is a lot like leaving the water running in the sink while you brush your teeth. You're just pouring money down the drain.

The Trick to Simple, Image Compression

The key to saving wasted bandwidth and accelerating the image download process is to use automated image compression scripts that you simply install on your web server and forget about. The good ones will calculate image

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