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Author: Andrei
What are Meta tags? Meta tags are simply small pieces of information that can be attached to a web page. They are invisible to the user, but visible to the search engines.
Meta is the Greek word for "over", and the "meta-tags" were initially designed to carry all sort of meta-information,
There are many meta-tag types, but from the search engines' perspective, the most important are the "keywords" meta-tag (carrying keywords associated with the content of the webpage) and the "description" meta-tag (that provides a brief description of the page).
In the beginning, search engines gave much weight to the "keyword" and the "description" meta-tags, because they helped to determine a webpage's relevancy related to a search query. There was a time when a "smart" use of meta-tags could make the difference between a good and a poor positioning in the search engines' listings. However, those times are over...
The misuse of meta-tags was the main reason for which search engines do not rely on them so heavily any more. Unscrupulous webmasters used meta-tags to mislead the search engines in "believing" that a webpage's content was related to a particular topic just to attract traffic. Indeed, nobody can guarantee that the keywords entered are describing the content of a webpage, and one can easily use popular keywords (like "sex", or "free pics") to artificially inflate the number of visitors.
However, being one of the few techniques capable of helping search ( Next Page )
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