 Print this article |
 Email to friend |
Author: Bob McElwain
We know that something like 80% of visitors will abandon our
sites without finishing the headline. And we know that "What's
in this for me?" is the question every visitor asks immediately.
We know we must demonstrate there is something here that matters.
And we must do so quickly
Suppose you have worked at this. And suppose you have this
right, or at least close. What next?
Show Them The Good Stuff
The next step is to quickly reveal what is available on the
site and why each segment matters. There must be a promise of
complete information, and this promise must be kept. A page
of banners, by contrast, will never work.
The Contrary View In Place
For some time now I've wanted to get into a hobby-type thing
to give my days a better balance. I tend to just keep working,
unless I build in alternate fun things of some kind or another.
Then it hit me. I love growing stuff. But where I live,
this means a greenhouse to keep out the gophers, rabbits and
especially the deer. So I went surfing, something I seldom do.
Thoroughly excited with the idea, I fired up the computer,
went to AltaVista, and entered, "hot house" + plants. Not the
best starting place, but hey, I was seriously surfing for
something I had never before tried to find on the Web. A glance
at the first 10 listings showed I had the wrong key word. The
fourth item caught my attention.
"Your #1 Stop for old fashion Cottage Plants, the once
your Grandmother used to grwow."
An Odd Happening
I'm by nature a thoughtful, somewhat introspective fellow. ( Next Page )
Rate this article:
(No ratings yet)
Saving ...
