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Author: Spencer Steele
So you have a website that brings in only a little bit of traffic and you just can't seem to make any money with the darn thing. You hear about everyone getting rich with their sites and are waiting for yours to become an "overnight success". Well, it won't be overnight, but with the right advertising
The switch from CPM (Cost Per Thousand Impressions) to PPC (Pay Per Click) has made a big difference in the cost effectiveness of banner/link advertising. The great thing about PPC is that you only pay when someone clicks on the link to your site. Let's face it - what good is it if a million people see your banner but nobody ever clicks on it. This way you are guaranteed a certain amount of traffic for your buck which makes for a positive and very trackable ROI. Google Adwords program has risen to the top of the PPC world. You can choose any keyword and bid for a top spot on the right side of Google's search result page. Let's say for example you have a website that sells sporting goods. You first choose keywords that people looking for a sporting goods store might be searching for. Be sure to only choose words that very specific or you'll waste your money. For example, you don't want to choose the word "baseball" because you'll get a bunch of people clicking on your link that may be looking for when the next Yankees game is, kids writing a book report on baseball, etc. Instead you want to choose more targeted words like "baseball equipment". This way you are guaranteed not to waste your advertising budget on people that aren't searching ( Next Page )
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