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Author: Zoran Makrevski
Home Page
Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse.
As such, you should look at your home page as your Sale point. Have you explained succinctly what you are selling
Note that on the first page, you should try to pre-sell your potential customers on the benefits of your product or service.
If you are offering many products or services, place only the most attractive on the first page. Do not overload your first page. People might get confused if you provide too much information on one page.
That is one of the reasons why I always advise my customers not to use flash intros on their first page or at the very lease, allow them to skip through it. Today, internet users have less patience to wait and will move on quickly if pages take too long too load or if they have to "wait through" fancy openers that are all flash and no substance.
Site structure
Structure of your site should be dedicated to one goal only. Leading the visitor from your home page (pre-sale point) to different pages (sale points) on your site.
Structure of your site should be as simple as 1 – 2 – 3.
The 1 should be your home page, where you provide the basic information (read benefits) about your product or service.
The 2 should be a "more details" page where you will list and elaborate on benefits and prices of your product
And 3 should be your "add to cart" or "contact us" page.
Navigation structure
If you are serious about having your business on the Internet, ( Next Page )
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