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Author: Mario Sanchez
The Internet has been heralded as "the great equalizer": on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential customers
The best way to do it is through a properly structured "About Us" page.
Your "About Us" page must not only introduce your company to your potential customers, but must do so in a way that it explains, beyond a shadow of a doubt, why they should trust you and your company. Often, this means answering six basic questions:
Who is behind this website?
People are getting tired of large, bureaucratic companies and their "your-call-is-important-to-us" service mentality. As a small business owner, you can give your customers the personal attention they won't get from the big guys. Get that message across in your "About Us" page. Don't be afraid to talk about yourself and your passion for the business, and by all means include your picture. The central message you want to convey is that behind your business there is a real human being who has his or her customers' best interests at heart.
Is this a real business?
Perhaps the best way to answer this question is to list your full physical address. There is something reassuring about a "bricks-and-mortar" location, even if your customers will never visit you. A physical address shows your prospective customers that you don't have anything to hide. Include your full contact information, including your physical address, in a conspicuous location within your "About Us" ( Next Page )
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