/>have and create a sister site of the other type in order to
improve your traffic, sales and mission. First, let's define
these types of sites a little more and give some examples.

1. Informational

This is the classic content or free information site. It
includes hobby sites, huge communities like Yahoo, search
engines, discussion forums, news sites, how-to sites and a
vast majority of the Internet in general.

2. Sales

This can be a classic e-commerce site sells something
directly. It can describe a product/service and provide a
way to provide payment directly on the site. The famous sites
in this category include Amazon, Orbitz, and Ebay. The less
famous sites sell a vast variety of the kind of merchandise
that used to be sold via direct postal mail campaigns,
catalogs, etc.

It can also include a more subtle type of sales site.
Everyone was warned in the last decade that you had better be
"on the net" or you would be out of business. Most
organizations have taken that advice. Almost every
corporation, non-profit organization, government agency,
church and school now have a website. When many of these
organizations created their website, they realized they had
nothing to sell directly, nor did their true mission include
providing a lot of free information content about their topic.

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