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Author: Maricon Williams
One that is pretty is very tempting. Thus, a book with fabulous cover and catchy title will likely to generate more sales, the same way that the dish with luscious presentation and extra-ordinary garnishing will be the first to be tasted. The product with captivating packaging will be the first to be
This is because desire starts from our brain and works its way to our senses. But why are other people saying pretty sites mean fewer sales? Is being pretty not enough? Well, that is exactly the point that I want to deal with. Many people are scampering their way to own a flashy website. This attitude is in fact an advantage however it must be coupled with a lot of things in order to perfect the craft.
A book will turn out to be annoying if the reader finds out that it's not what they expected it to be. A dish will taste blandly if the one who eats it doesn't like its savor. The product with a nice packaging will stay in the trash bin if the purchaser did not like its content. And the arresting website will no longer be visited if found to be useless and lacking.
People are persuaded by senses but also motivated by reason. We are easily fascinated by beauty. Nevertheless, if we have already found out that our needs and wants are not what the certain product or service is giving, then our intellect will dictate us to find another that will attend to us.
The secret ingredient is FULFILLMENT not just satisfaction. And for a site to be fulfilling it must have the four indispensable elements – simplicity, functionality, security and customer interaction. A pretty site becomes ( Next Page )
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