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A Picture Speaks A Thousand Words
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A very well known and apt adage for many circumstances, but today I'm not going to talk about the virtues of a picture in it's ability to replace words or describe more effectively. Today, I want to use this space to help those unfamiliar with the ways in which we can make images work for us on the Internet,

especially beginner webmasters or those who haven't had a lot of practice at using images so they aren't a liability to their website.

Unfortunately, for the lack of a bit of knowledge, many webmasters, the uninitiated and some of the relatively experienced, are using images in such a way as to disadvantage themselves and their websites. The most common problem I see is images that are way to big (and I don't mean physical size), which only serves to slow their website's loading time. I've noticed there are a number of webmasters who either aren't aware of the fact that a website is no place for a bitmap image (.bmp) or they don't know how to convert it to a more friendly file.

Firstly, we have to establish the major file types (or file 'extensions') that are used on websites. These are, as I just mentioned, bitmap (.bmp), which is a MS Windows® format, jpeg (.jpg), gif (.gif) and to a lesser degree png (.png). These initials all have meanings, for instance 'png' stands for 'Portable Network Graphics' but it's really of no consequence to name them all.

As I said, except in a very few circumstances, bitmap images have no place on a website, simply because of the size of the file needed to carry them. They certainly have their uses but this isn't generally a recommended use because they can slow the loading speed (the time it takes for a web page to appear on a user's screen) to a virtual

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