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Author: Florie Lyn Masarate
Many advertisers should be able to learn a lesson or two from George Lucas and his team. When his movies first went out in the open, they used strategies in promoting them.. Stars guest in different television show and interviews were conducted. Excerpts from the films were shown in television commercials,
Not only that, they even turned to merchandising. Products like cereals and toys depicting the characters in the story were made available. There were even promos from other product endorsing their own and the movie itself.
If all films, good or bad, should have the proper publicity and its publicist, there will be numbers of people running to the theaters to watch these movies. People tend to get carried away by promotions and advertisements rather easily. Not to mention the fact that they see first then judge later.
Having the right equipment in advertising is a must if endorsers want to attain more response from the people. It is a known fact that many people now have television sets in their home and many others are always glued to the screen. Having as much television exposures are essential for people to be familiar not only with the title but also with the contents of the film, enough to arouse curiosity. Media is also a good source of information not only about the film but also the production, the essence and the stars of the film.
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