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Author: Martin Lemieux
A Business Directory Just Isn't Enough Anymore!
By: Martin Lemieux
Do you own a business directory? Are you having a tough time beating your competition? This article will help you towards leaving your competition far behind.
The idea here isn't about getting
I always like using a "saying" I learned from network marketing: "I would rather utilize 1% of a hundred people's effort, then utilize 100% of my own to market my business." If you keep this in mind, there is nothing you can't be successful at.
With that in mind let me be quick to point out that, I am not talking about creating an affiliate program. Those come a dime a dozen and can be bought. What we need to do is create something larger than ourselves. I am talking about taking our directory and improving everything involving people.
GENERAL DIRECTORIES ONLINE:
For these types of directories, it gets a little harder to create a community people can relate to. This is only true simply because the more broad your audience/visitors are, the harder it is to target your resources.
Here are some ideas you can use for a general directory:
- Create a blog and use it to feature some new listings within your directory. Maybe even offer a review of some kind.
- Offer the ability to add a logo or image attached with the listing in order to personalize it more.
- Give people the ability to submit more information than most of your competing directories out there.
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