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Author: Frauke Nonnenmacher
In today's world, a web site is virtually mandatory for any
successful business. But there are web sites that will win you
customers, and there are web sites that will lose you customers.
Good design has a lot to do with which category your web site
will fall into. But what is it
design? In my personal opinion, a good web site is one that's
simple, informative and gives me a reason to come back
frequently. That's what you should get from a good web
designer/writer team. Bad sites, on the other hand, are
complicated to use, slow loading, confusing or just plain
annoying.
Here's a list of my personal top 7 turn-offs as far as web site
design is concerned:
1.Slow loading pages
Studies have shown that you have less than ten seconds to grab
a visitor's attention. If your web page hasn't finished loading
within that (very short) amount of time, you might as well
forget about it. The main culprit I've found here are huge, slow-
loading graphics, especially when they are embedded in tables.
If large images are absolutely vital to presenting your
business, compromise by adding thumbnails to the main page and
allow the visitor to click on them to access the main image.
Nobody minds a longer loading time, as long as it's them who can
make that choice.
2.No contact information
As I've already mentioned in my article "Do's and don'ts of web
site copy", one of my pet peeves is a web site that has no
contact information accessible form the main page. If I can't
get in touch with a company quickly and easily, chances are that
I'll go to the competition. ( Next Page )
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