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Author: Herman Drost
When I purchase something from a web site I first check who
is behind this site. If there is no contact information or
anything about the owner of the site or his/her company I
move on.
Unfortunately the Internet attracts some people who are
dishonest and prey upon unsuspecting
money for themselves.
Therefore your web site must put your visitor immediately
at ease and convey honesty and integrity about it.
Here are 7 essential ways of building customers' trust:
1. Provide contact information – visitors will easily become
frustrated if they have a question to resolve but can't
contact you. At least place an email address or contact
form on your web site. Some people prefer to talk to a real
person rather than use electronic communication so provide
a telephone number and even a real address not a P.O. Box
number. Answering one or 2 customer questions may be enough
to win his or her trust before purchasing from your
site.
2. Create an "About Us" page – here you can tell a little
about yourself and/or your company. Another nice touch is
to include a photo of yourself. The more you can establish
a personal bond with your potential buyer, the greater your
chances of success.
3. Include Testimonials - testimonials is a wonderful way to
showcase your product, establish credibility, and improve
sales. It takes some work to get them but it is well worth
it in the long run.
Here's how to get a testimonial from your customers:
a) If you have a service oriented business, then ask for a
testimonial after you have completed ( Next Page )
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