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Author: April Ward - Internet Consultant
By April Ward - Internet Consultant
www.aprilward.net
©Copyright 2004 aprilward.net
1. Pay-Per-Click Advertising
One of the most cost effective and efficient means of advertising is on the Internet. Pay-per-click advertising, for instance,
The best thing about this type of advertising is that you only pay a fee when someone clicks on your ad. That's right! You only have to pay once the customer clicks on your link and enters your web site. Pretty cool!
2. No Postage Fees
If you have tried direct mail to promote your business, you probably discovered that direct mail advertising certainly isn't cheap. With the high price of postage these days, your costs for conducting a direct mail advertising program could run in the hundreds if not thousands of dollars. When you have a web site, however, you can send electronic newsletters, announcements, invitations and sales bulletins free of charge! This allows you to stay in contact with your customers on a regular basis without worrying about postage fees.
3. No Printing Costs
Do you currently print-off information (manuals, booklets, brochures, etc…) that you send to your customers? Turn that information into an electronic file then send it to your clients via email. By making your printed files electronic files, you have the ability to distribute your information through email at no cost to you. Simply attach the file in your email and send it on its way.
4. Accept Credit Cards
Many of you know that by accepting credit cards, you could potentially increase your sales by as much ( Next Page )
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