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Author: Herman Drost
7 Essential Web Site Maintenance Strategies
by Herman Drost
Maintenance of your web site is an absolute necessity if
you want to keep it from becoming stagnant and losing
visitors. It can be compared to a garden that is not
weeded, it soon disappears from site as
weeds blotting out the sunlight. Maintaining your web site
means continuously updating it with fresh content, keeping
it free from errors (ie broken links, sloppy code) to
maintaining a high position in the search engines.
Let's look at the 7 essential strategies for web site
maintenance:
1. Check for broken links - broken links will annoy
visitors making them click elsewhere off your site, thus
losing a potential customer. Businesses that once linked to
your site, may have closed down, thus causing broken links
to appear. Check for broken links on your site at least
once a month.
http://home.snafu.de/tilman/xenulink.html
2. Write correct and clean html code - html errors can
negatively affect your search engine rankings. For example,
if your webmaster places the meta tags or header (H1) tags
in the improper order on your page your rankings will
suffer.
Here's an example:
[p this is your highly targeted keyword phrase your web
master wrote...
Notice that the P tag above is missing a closing bracket.
The code should really be written like this:
[p] this is your highly targeted keyword phrase your web
master wrote..
The search engines will read ( Next Page )
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