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Author: Joe Gracia
1. PROVIDE LOTS OF FREE CONTENT
The lure of the Internet is the promise of unlimited
information--for free. Information on any and every
subject known to man is accessible on the net.
If you want to attract potential customers to your Web
site and you want to keep
again, then provide lots of useful, interesting, or
entertaining content for your visitors.
Of course, you want to make sure the type of content you
provide on your Web site is directly related to your
product or service. Otherwise, you'll just be providing
free content without any potential for selling your
products or services to your visitors.
2. UPDATE YOUR CONTENT OFTEN
If you want to get your prospect list and your customer
list coming back to your site, your newsletter will
help, but you have to give them a reason to come back.
That reason will be fresh and interesting content on
your site. Putting new content on your site is a never
ending process. It's not something you do once and then
forget about it.
3. CHECK FOR DEAD LINKS
It's very frustrating for Web site visitors to click on
a link and find a Page Not Found message. Double check
your page links and make sure there are no dead ones.
4. ELIMINATE UNDER CONSTRUCTION PAGES
You see them all the time, and it is a real turn-off for
Web site visitors.
Page Under Construction.
If your page is not ready for your visitors, then don't
put a link to it.
Imagine opening a store and inviting people into one of
your departments and then telling them that ( Next Page )
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