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Author: Barrett Phillips
-Use a color scheme. If you use too many colors, typically your designs will begin to look tacky and unprofessional. This does somewhat depend on the business type, however. If you're creating a logo for a toy store, this would be an exception. But you'd definitely want to stick to only a couple
-Keep it simple. Try creating logos that convey as much information as possible while also being as simple as possible. This is the mark of a professional designer. Having a simple logo will help in a number of ways, including the ease of distribution. For instance, they are easy to place on letterhead and business cards because they don't require much space to be recognized and understood. If your logo is the Mona Lisa with some text slapped on top of it, you would always need the logo to be quite large just for people to be able to see what it is, and this is the kind of thing you will want to avoid.
-Make it memorable. You want viewers to become used to a logo, and they will do just that if you make it unforgettable. Think outside of the box and try to create a unique quality that's never been seen before. Making your logos memorable will, if you are or wish to become a designer, help you in the same way it helps the business it represents, with recognition. If your logo is well-known, that's a great mark for the portfolio.
-Use a font that compliments the style of what it represents. You aren't going to want to use an old-english type font for a pet store logo, and you aren't going to want to use a child's handwriting for a debt consolidation firm. Just use common sense in this area. You can also search ( Next Page )
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