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Author: Shawn Hart
Unclear website navigation is much like trying to read a map in the dark.
Many people who are new to web design and e-commerce have trouble creating effective website navigation. Having the expectation for your shoppers to use your website without clear and easy navigation is just like expecting
Building a quality and easy-to-use website navigation will lead to many more sales and is actually very easy to do. To help you create a more effective website, experts at Bright Builders have compiled five easy tips to help you create effective website navigation that will quickly guide your customers to the products or information they're searching for.
Tip One: The Navigation Bar
The Navigation Bar or Menu is the list of links that appears on every page of your website. It is the first cue to your customers about which pages they should visit in the website. Link names should be short, clear, and accurate at describing the products, services, or information contained on the linked page. It is also a good idea to use keywords as often as possible in the links in the navigation bar.
Navigation bars should not be too long. The customer shouldn't have to scroll down to view all of the links in your navigation bar. If your site offers a large number of products, create links to general categories instead of listing each product individually.
Tip Two: Using a Sitemap
A sitemap is crucial for any website. Simply put, the sitemap is an organized ( Next Page )
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