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Author: Tara Grant
Having an eye catching website is great, but are you optimizing your website to allow the best performance possible? I receive several emails a day from clients asking how they can get more hits to their websites, what can be done to increase sales, and how to prepare their sites for search engines.
First of all, a websites load time is important for many reasons. No one wants to site and wait a minute for a page to show up. Slow loading websites can attribute to lost sales for your business! Many customers will actually avoid a website that takes a long time to load. You can keep your websites load time down drastically but keeping the size 26kb or smaller. If you are unsure of the size if your site you can calculate the size of your web page by highlighting the HTML document, then click on 'File' and 'Properties' and see your file size. Then repeat same step for each graphic you have on that page. Add each file size together to get the exact size of that page. One of the easiest ways to get a faster loading page is to shrink the images on your website. A GIF graphic can normally be reduced by around 30-40% without loosing any sharpness.
A site that contains broken links gives a bad impression to your visitors and can be a cause of lost visitors. Aside from the fact that broken links look unprofessional, some of the major search engines and portals may not index your page if it has broken links or missing images. You should check your website once it is complete to make sure every link is working properly, to avoid a possible business loss.
Search engines do not index images, so it is a good idea to always add ALT tags ( Next Page )
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