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Author: Robert Flenner
Here's some mistakes to avoid when selecting or building your Web site. You know on those days when you have to wear your tech hat.
1) No Value - Too Simple
This is probably the most common mistake made by small business owners online. The site has little value for the service or product
Now don't get me wrong at leasts it's a start, but it may not be enough.
You need to take a hard look an ask if there is anything of real value for the customer once they get there. Does it go beyond your contact information and service offering? Does it need to?
You can build a brochure site, but you might quickly find it's not getting the results you expected.
2) Overkill
This mistake goes in the opposite direction. These sites fall in two categories:
They either are so loaded with content that the customer says "oh no, I don't want to work this hard" or the site has been so "over-teched" the lights dim in your house when you access it.
The first site suffers from a lack of proper categorization and navigation. Probably the designer read one too many books on effective Web sites - 50 articles per topic minimum of 10 topics, blah, blah, blah. It misses the critical difference between mass marketing and local community marketing. The fact is of the 100 articles on your web site 5 of them are being read if you're lucky!
Now the second site, the bandwidth hog, suffers from mis-guided flash intros, excessive movie downloads, cute images sliding in and off the page, and all of this is happening ( Next Page )
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