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Author: Christopher Smith
What annoys an Internet user the most? A quick unscientific survey of a local Internet café suggests the top three turn-offs are:
- Sites that are very slow to download;
- Ones that are confusing to use;
- Sites that do not contain thepromised information;
The single most common reaction to sites like these is that the visitor very quickly moves on to another web site. Clearly, if you get things wrong there is usually no second chance.
How can you avoid this happening to your business? Well, here are twenty tips to help you when designing or redesigning your company's web site.
Start with a clear understanding of the purpose of your site.
Is the aim of your site to sell, entertain, or inform? The design of your site should be consistent with its purpose. The requirements for a site selling software online will be very different from say the web site of a local community newspaper.
Plan the site with the customer in mind.
Imagine how your customers (existing and prospects) will use your site. Consider their reasons for visiting and their needs. Something that looks logical to you may not appear so to a first-time visitor.
Design for cross-browser compatibility.
Although Internet Explorer dominates, do not overlook those people who use alternatives such as Mozilla, Opera and Netscape. Make sure your site can be viewed in other browsers; that way you will not unintentionally reduce the number of visitors to your site.
Choose simplicity over complexity.
Unless you are a design company showcasing its skills, keep things ( Next Page )
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