 Print this article |
 Email to friend |
Author: Joe Gracia
1. KEEP IT SIMPLE
While Java and Shockwave animations may look neat, they
rarely increase your marketing results. More often than
not, they will distract your visitors from your
marketing message, or even crash your visitors'
computers.
Many of your visitors
needed to view these animations.
Perhaps in a few years Internet technology will make the
use of these animation techniques more accessible to
your visitors. Until then, you are much better off
keeping your Web site simple and focusing on your
marketing strategy and your content.
2. MAKE IT EASY TO READ
If content is king, then easy reading is queen. If
trying to read the information on your Web site is
difficult in any way, the majority of your visitors will
leave and not come back.
Don't put your words on dark or black backgrounds--the
Star Wars effect. It's very difficult to read.
Don't put your words on patterned backgrounds, even if
the pattern is very simple. Anything behind your words
will be distracting and make your copy difficult to
read.
Use black or very dark text on plain white backgrounds
for the bulk of your text on your Web site. People are
used to reading black type on white paper.
Don't use fancy fonts. Many of your visitors have
limited or different fonts on their computers. Their
computer will then simply replace your fancy font with
something totally different. You'll never know what your
visitors are seeing with the substitute fonts.
Use Times Roman, Helvetica or Arial for your fonts
because ( Next Page )
Rate this article:
(No ratings yet)
Saving ...
