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Author: André Anthony
Web site design is a critical element in niche marketing.
If you want to build your reputation as a Professional in your niche, you need to project a professional image from the moment your visitors reach your web site.
Like it or not, first impressions count and no more so than on the Internet
To avoid this happening to you, here are ten web design tips to help ensure that your niche web site projects a professional image :
1 - Use the KISS approach - Keep your web design simple and straight forward with clean lines and a suitable colour scheme. Avoid distractions like Flash presentations, animated gifs and audio which loads as the page opens.
2 - Visibility - Design for a screen resolution of 800x600 pixels and a maximum page width of 760 pixels so that your web site visitors don't have to scroll from side to side to read your content.
3 - Graphics - Keep your graphics down to one or two smallish ones and optimise them to load quickly (You can optimise your graphics at www.netmechanic.com who offer a free facility to do this). Always add "alt" tags to each image, with a concise description, so that people who surf with graphics turned off and the sight impaired, who use text readers, know exactly what the image is.
4 - Load time - Aim to have your pages load in 8-10 seconds on a 56K modem. You can do this by keeping your page size down to about 10k or less.
5 - Use CSS - CSS stands for Cascading ( Next Page )
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