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Author: Leva Duell
The basic elements of a web site include the content, the appearance, and the mechanics of a site. Mistakes made in any of these areas can have an impact on your sales. You can avoid some of the common errors by learning what they are. The following list points out ten of the more common mistakes
1. Poor site navigation. This arises generally from having inconsistent navigation links, not having enough navigation links, and links that are not clearly labeled. Easy navigation is essential to keeping prospective buyers at your site. Provide plenty of links on your home page, giving visitors an overview of your web site's content and choices. Provide links to your home page and main sections (such as order form, contact page, products, and articles) on every page. Visitors may not visit your pages in the sequence you would like them to. Provide a site map (table of contents) if your site has more than twenty pages. Make sure all links are working.
2. Large images. If images have not been optimized, the pages (or graphics) will load slowly. Web visitors are usually not patient people and will leave if they have to wait too long for a page to come up. Reduce the number and size of your images, and make sure to optimize them.
3. Too many colors. Too many colors on a page can be distracting and colors that clash can be disruptive. Keep colors consistent and limit them to a maximum of three colors.
4. Hard to read fonts. If the font is too ornate, such as a calligraphy font, your text may not be readable. Use easy-to-read fonts such as Times Roman and Arial. Use dark text on a light background for easy ( Next Page )
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